Do These 3 Things TODAY to Drive More Business to Your Sales Center
Go Live
If you have a smartphone (and who doesn’t), you have the power to broadcast live video to over a billion people, just by using Facebook live. There are 1.62 billion Facebook users every day, and there’s definitely some that want to buy a home from you. That wasn’t possible ten years ago, and if it were, it would have had a price tag in the 6 figure range, and today we’re doing it for almost $0.
Live videos work so well because Facebook likes live videos a lot more than previously recorded videos. In 2018, Facebook Live videos got 6x the engagement, and 10x more comments than a regular video. And the best part? THEY COST THE SAME – $0.
But…we hear what you’re saying – you don’t know what to say or what to do. And going live in front of a billion or so potential viewers can be a little intimidating for anyone.
If you don’t know what to say, just do what you know: feature benefit a house. Go out on to the lot and do a Facebook live feature benefit of your most popular, well decorated home. You’ve done it hundreds (maybe thousands) of times, and you will be able to create a live video without even worrying about what to say. Just pretend that whoever is holding the cell phone is your customer, look at the camera, and away you go.
Get Some Reviews
Put your helmets on, because we’re dropping some knowledge: 91 percent of people read online reviews, and 84 percent trust online reviews as much as a personal recommendation. Knowing that, how do your reviews look? Do you have 3 or 4 semi-enthusiastic reviews, or do you have 50 five star reviews singing your praise? If you’re lacking a bit in the review category, the best way to get a few is to ask for them.
Start by emailing all your previous, customers asking for a Facebook or Google review. In the email, thank them for their business, ask if they have any questions or concerns about their home, and at the end, put a link to your Facebook and Google My Business page for them to leave a review.
And yes, we know what you’re thinking: “What about my unhappy customers blasting me?” We’ve got you covered. Under the review request, put another link that will email you directly, and tell the customer to email you directly if they had a poor experience working with your business.
The vast majority of people would prefer to email you directly rather than blast you online, and if they have an alternative outlet with which to vent, they will most likely take it.
And if you’ve left so many pissed off customers in your wake that you’re afraid to email any of them, you definitely need to fix that ASAP.
Incentivize Referrals
Where do you get your best leads? That’s right, happy customers referring their friends and family. Every business across all industries will always get the best conversion from leads referred by a happy customer. And manufactured housing is no different.
Like your reviews, you need to ask people for referrals, and for referrals, it’s best to offer them some sort of small incentive to send folks your way. So go to that previous customer list and send out an email asking for referrals, and tell people you’ll give them a small gift in exchange for a referral.
You can offer a $3 star bucks gift card, a frosty coupon at Wendy’s, or a 10% Lowes coupon. Figure out where your customers go, and give them something that they’ll use.
If you’re tracking your customers and lead sources, you should know how often a referred lead turns into a customer. And we bet that if you paid $5 for every referred lead, you’d get a very good ROI.
Need some help with your digital marketing? Contact us today, and we’ll schedule a time to discuss your business.