Define Your Objective
This is the first step in any Facebook post (or really any marketing effort), and you CANNOT skip it. If you’re a business owner, you’re not just posting for the sake of posting – you’re posting to sell more homes. So when you sit down to create a Facebook post, you need to think of it in those terms – how will what you’re posting help you sell homes? Are you showcasing a new home? Are you trying to generate leads or create brand awareness?
When you define your objective, creating the post itself will be easier because you know what you’re trying to accomplish.
A picture is worth 1000 words
Never post without an image, video, or something visual appealing. Facebook is a loud, busy place, and if a post just has plain, black and white text, you’re not going to grab anyone’s attention. If you think your post doesn’t relate to an image at all, just grab a random one. Some of the best performing posts have had a seemingly unrelated image with them.
Got a sale coming up? Throw up a pic of a dog smiling wearing a trucker hat inside a nice home. People love dogs, and a dog wearing a hat is funny, and funny will make them stop and look at your post.
Engage Your Audience
A nice looking picture or video is good, but a post that engages the audience is great. The Facebook algorithm loves engaging posts, and if a post is getting a lot of engagement, Facebook will show it to more users.
For example, if a post has 5 comments and 1000 views, Facebook will put it on more news feeds than a post with 1 comment and 1000 views. Facebook’s goal is to provide valuable, engaging content to its users, so it will seek out those posts that meet that criteria and show them to more users.
How do you get to Carnegie Hall?
You practice. And while great Facebook posts may not exactly be like performing at Carnegie Hall, you’ve got to practice to do both. You can never post too much content on your social channels, and every time you post something, you get a little better. You’ll figure out what to say, how to say it, and what pictures really make it pop.
Like they say, “Practice makes perfect.”