22 Way to Market Manufactured Homes

The Industry is moving on up! We’ve had some great growth in the industry in the years since the housing recession a decade ago. Just check out the graph below. We’ve done from around 40K shipments in 2010, to over 100K last year. It’s more than doubled in 10 years! But…  We’ve done better. From […]

Manufactured Housing Marketing in an Uncertain Market

Mobile home dealer marketing

This is certainly a very unique time to be in business. In the modern era, we have never had a common enemy worldwide like we do now. COVID-19 has spread throughout the world and caused a great deal of panic and uncertainty in its wake. As our leaders work to contain and mitigate the crisis, […]

How Much Should Retailers Spend on Marketing?

Before we dive into this, we want to stress that this is NOT a sales pitch for Bild Media or any other marketing agency. This is a question we hear almost daily, so we felt it would be beneficial for manufactured home retailers and manufacturers to read. The simple answer is, well…simple. The answer is […]

How Much Should I Spend on Marketing?

Well…that depends. How much money do you want to make? How many homes do you want to sell? Marketing is a path to increased traffic, which will yield increased home sales. It’s an investment in a business, and if managed correctly, marketing will always yield a great ROI. And unlike traditional marketing (more on that […]