Howâs your website working? Is it helping you sell homes?
Do you get 100s of visitors per month? 1000s? Or 10s of thousands even? Do you know?
How about your leads? Is that traffic converting to leads, or is everyone just bouncing off your site and going on their merry way down the internet information super highway?
If youâre reading this and you donât have a website, you need to fix thatâtoday. Donât even finish reading this. Find an ad agency (like Bild Media đ), and have them build you a website ASAP. You cannot succeed in business in 2026 without one. Itâs no longer an investment you can afford to postpone.
Ready to get more leads from your site? Great! Here are seven tips to help you transform your website into a lead generating machine.
Want to speak to customers while they’re browsing your website? You can do exactly that by adding a live chat feature. This simple addition allows your sales team to instantly interact with visitors as they explore your inventory. Immediate communication keeps potential buyers engaged and reduces the likelihood they’ll leave your site to check out competitors, turning casual browsers into qualified leads.
Want to take engagement to the next level? Incorporating an AI-powered chatbot provides even more value. A chatbot can handle routine inquiries, answer frequently asked questions 24/7, and ensure your business is always responsiveâeven when your sales team isn’t available. This continuous support not only improves customer satisfaction but also significantly boosts your chances of turning casual website visitors into committed homebuyers.
Do you think a chat bot would help your website get more leadsâ Click Here to schedule a call with me to go over the chat and AI options we provide for manufactured home websites.
Home Buyer Testimonials
Did you know that 92% of buyers read online testimonials and reviews before deciding which business they will purchase from?
How do your reviews look?
If they look good, then you definitely need to get them all over your website. When potential home buyers visit your site, you want them to see how happy other home buyers have been doing business with you. If the reviews arenât so good, now is the time to ask previous customers to give you some good ones. 9 times out of 10 happy customers will leave a good review if theyâre asked.
Hereâs a script you can use to solicit some great reviews:
âHi Mr. Customer. This is David, from Finneyâs Home Center. I hope youâre enjoying your new home! Iâd like to ask a favor. Would you please leave us a 5 star review on our Google business page? Weâre a locally owned business, and 5 star reviews help us compete with the large, corporate stores. If you didnât have a 5 star experience, please give me a call at this number. I want to make things right. Hereâs the link for that 5 star review. Thanks for the help!â
Use Exterior Home Images
If someone showed you the image above and asked, âDo you want to buy this?â would you know what they’re selling? Of course you wouldâitâs clearly a home. But what if they showed you just a picture of a kitchen? Would you immediately understand what’s being sold? If I saw only a kitchen, I certainly wouldnât assume it meant someone was selling a home. Would you?
When showcasing the homes you’re selling, always display the exterior first. Our minds naturally expect to see the outside of something before exploring the inside. By following this approach on your website, you ensure visitors instantly understand what you’re offering and remain engaged longer.
Simple Contact Forms
If you want your website to generate leads, it must be easy for visitors to submit their contact information. All you need to ask for is their name, phone number, and perhaps an optional message. Avoid trying to qualify the lead directly on your website by asking detailed questions about home location, loan types, or down payments. Your website is there to generate leads, not qualify them. It’s a marketing tool, not a sales tool. Let your sales team handle qualifying leadsâyour websiteâs job is simply to capture them.
Lots of CTAs (Calls To Action)
At this stage in the evolution of manufactured housing, a website serves primarily as a lead-generation tool, not a direct sales platform. People aren’t entering their credit card information online to purchase a new home. Because of this, you must make it very clear to website visitors that you want them to submit their contact information. Every page on your website should include multiple, clearly visible buttons encouraging visitors to share their details so a salesperson can reach out. Leave no doubt in your customers’ minds that you genuinely want to hear from them.
Mobile vs. Manufactured Home
Yes, technically speaking, homes built according to HUD standards after 1976 are correctly termed ‘manufactured homes.’ However, many home buyers still commonly refer to these homes as ‘mobile homes.’ In fact, online search data indicates that potential buyers use the term ‘mobile home’ ten times more frequently than ‘manufactured home.’
To ensure your website ranks highly in search engine results and attracts maximum visitors, it’s important to include both termsâ’mobile home’ and ‘manufactured home’âstrategically in your content. This approach helps capture more searches, connect effectively with your audience, and ultimately drives higher engagement and sales.
Between 50% and 75% of your website traffic comes from users on mobile devices, making mobile functionality critical to your online success. A mobile-friendly website is not just about looking goodâit’s about ensuring users can easily navigate, view your inventory, and contact you effortlessly. Websites that aren’t optimized for mobile can experience bounce rates as high as 40-60%, meaning visitors quickly leave without interacting further.
Slow loading speeds, difficult navigation, or poorly formatted content on mobile screens can drive potential customers away instantly. To keep visitors engaged, improve conversion rates, and boost overall user satisfaction, your website must deliver a seamless, responsive experience across all mobile devices. If not, you’re likely losing valuable business opportunities every day.