The A.I.D.A. Roadmap to More Successful Social Media Posts
Let’s get social… Would you be surprised if I told that most Americans use social media? Probably not, right? Everyone has a smart phone, and it’s simply too easy not to use it. Whether it’s YouTube, Facebook, LinkedIn, Snapchat, Pinterest, TikTok, Snapchat, or some other platform, just about every American, and every home buyer, are […]
New Video – 3 Marketing Tips for a Down Market
It’s time for a new manufactured housing video! Well….we’ve taken the plunge. We’re venturing into the video world. And what better topic to start with than a few quick tips to help you market your homes is a down market? We spend a lot of time talking to retailers on the phone, and the topic […]
How To Turn Web Leads Into Happy Manufactured Home Owners
Persistence and Patience Are Your Best Friends Do you know how many touch points it takes to make an appointment with a web lead? According to Salesforce, the world’s largest CRM software company, it takes 6-8 touch-points to make an appointment with a new lead. Touch points include emails, phone calls, messages, etc. Basically, they […]
How to create your best Facebook post in 5 easy steps
Facebook is still #1… It may be facing some stiff competition in the social media space, but Facebook is still the king of the social media networks. There are over 235 million Facebook users in the US, and that number is growing daily. Some use it a lot, some just a little, but the bottom […]
Manufactured Housing Tips – Is your website helping you sell more?
According to Shopify, over 60% of consumers prefer to visit a retail store’s website before they visit them in person. This is the same across all demographics – rural and urban, old and young, men and women, etc. Your website is more often than not the first impression your dealership makes with potential buyers, and […]
Do we even need manufactured housing?
How’s that for a question? Do home buyers even need the product our industry is offering? Yes, the country needs manufactured housing. Now more than ever. Single family home inventories are at all time lows, and prices are at all time highs. And to add a cherry to that affordable housing crisis sundae, rates are […]
Creating a Google Business Profile For Your Mobile Home Dealership
Google Business Profile for the Manufactured Housing Retailer Ready for some more tips to help you reach modern home buyers looking for an affordable alternative to ‘sky high’ site built prices? It’s time to learn about Google Business Profiles. Do you remember the Yellow Pages? If you weren’t in the Yellow Pages in the ’90s, […]
Creating a Superior Customer Experience at your Mobile Home Dealership
Great Experiences Make More Money Did you know that customers are willing to pay more for the same product if they have a great experience? In fact, according to a survey from Price Waterhouse Cooper, buyers will spend 16% more for a superior customer experience. That means that consumers will spend more for the same […]
Manufactured Home Retailer Website Tips
Your website is a tool for marketing success – here’s some tips to help it shine and help you sell more homes in 2022 Manufactured Home Dealer Websites – Who’s looking at them? We all know that every retail business needs a website. Think of all the retail stores with whom you do business…do any […]
How Much Should Manufactured Home Dealers Spend on Marketing?
“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford Here’s the number one question we hear when we’re discussing marketing: “How much should I spend?” For those of you in the manufacturing housing industry, the answer will most likely surprise you. Companies […]