Does the customer experience match the digital experience for your manufactured home buyers?
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Your website looks great. Ads and posts on your social channels are rocking. You are the king or queen […]
Want to sell more manufactured homes? How to tell if your advertising is working.
Is your advertising working❓ How do you know? Does everyone that could be your customer know you exist? This is the question that businesses need to ask themselves to determine whether their marketing efforts are working. Has your market heard of you? Fortunately for in the manufactured housing industry, we know who our core customer […]
Get more manufactured home buyers – How to generate awareness to create demand.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt Does this hit home a little bit? It should. The country is in an affordable housing crisis: Housing has never been LESS affordable than it is now, and […]
Need and Demand – We’ve got one, but where’s the other?
“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is […]
5 Most Common Marketing Mistakes in Manufactured Housing
See that? That’s me checking the list of mistakes I’ve made in business. I bet your list is long too. Why? Because it has to be. We can read all the emails, go to all the seminars, collect all the books, get all the education, but at the end of the day, sometimes business owners […]
The key to selling more manufactured homes than your competition in 2024
There’s a sales method to ensure you outsell the competition, and it has nothing to do with digital marketing… Here’s the key to outselling your competition in 2024. Are you ready for this? I hope you’re sitting down… It’s people. Human interaction, conversation, and relationships sell homes. Not Facebook. Not Google. And not a fancy […]
Top 20 Manufactured Housing Lenders of 2023
Are you familiar with HMDA (Home Mortgage Disclosure Act)? From the the CFPB…“The Home Mortgage Disclosure Act (HMDA) requires many financial institutions to maintain, report, and publicly disclose loan-level information about mortgages. These data help show whether lenders are serving the housing needs of their communities; they give public officials information that helps them make decisions […]
22 Ways to Market Manufactured Homes
The Industry is moving on up! We’ve had some great growth in the industry in the years since the housing recession a decade ago. Just check out the graph below. We’ve done from around 40K shipments in 2010, to over 100K last year. It’s more than doubled in 10 years! But… We’ve done better. From […]
Manufactured Home Dealers #1 Competitor
It’s time for a new manufactured housing video! Do you know who your biggest competitor is? Is it the sales center down the road? Or is it a corporate store? Maybe it’s realtors or site built construction? No, it’s someone else. A big business that competes with everyone, with endless resources and a brand recognizable […]
Using Google Business Profile to Boost Local SEO
Using Google Business Profile to Boost Local SEO At Your Manufactured Home Dealership Do you want to get more traffic to your sales center’s website, get more leads, and sell more homes? Of course you do! We’re all in this to sell more, right? Watch the video below to see how to optimize your Google […]