22 Way to Market Manufactured Homes

The Industry is moving on up! We’ve had some great growth in the industry in the years since the housing recession a decade ago. Just check out the graph below. We’ve done from around 40K shipments in 2010, to over 100K last year. It’s more than doubled in 10 years! But…  We’ve done better. From […]

Manufactured Home Dealers #1 Competitor

It’s time for a new manufactured housing video! Do you know who your biggest competitor is? Is it the sales center down the road? Or is it a corporate store? Maybe it’s realtors or site built construction? No, it’s someone else. A big business that competes with everyone, with endless resources and a brand recognizable […]

Top 20 Manufactured Housing Lenders of 2022

T0P 20 MANUFACTURED HOME LENDERS IN 2021 Are you familiar with HMDA (Home Mortgage Disclosure Act)? According to the CFPB, “The Home Mortgage Disclosure Act (HMDA) requires many financial institutions to maintain, report, and publicly disclose loan-level information about mortgages. These data help show whether lenders are serving the housing needs of their communities; they give […]

Using Google Business Profile to Boost Local SEO

Google Business Profile Logo

Using Google Business Profile to Boost Local SEO At Your Manufactured Home Dealership Do you want to get more traffic to your sales center’s website, get more leads, and sell more homes? Of course you do! We’re all in this to sell more, right? Watch the video below to see how to optimize your Google […]

The A.I.D.A. Roadmap to More Successful Social Media Posts

Let’s get social… Would you be surprised if I told that most Americans use social media? Probably not, right? Everyone has a smart phone, and it’s simply too easy not to use it. Whether it’s YouTube, Facebook, LinkedIn, Snapchat, Pinterest, TikTok, Snapchat, or some other platform, just about every American, and every home buyer, are […]

New Video – 3 Marketing Tips for a Down Market

It’s time for a new manufactured housing video! Well….we’ve taken the plunge. We’re venturing into the video world. And what better topic to start with than a few quick tips to help you market your homes is a down market? We spend a lot of time talking to retailers on the phone, and the topic […]

How To Turn Web Leads Into Happy Manufactured Home Owners

Persistence and Patience Are Your Best Friends Do you know how many touch points it takes to make an appointment with a web lead? According to Salesforce, the world’s largest CRM software company, it takes 6-8 touch-points to make an appointment with a new lead. Touch points include emails, phone calls, messages, etc. Basically, they […]

How to create your best Facebook post in 5 easy steps

Woman looking at mobile home dealer social media post

Facebook is still #1… It may be facing some stiff competition in the social media space, but Facebook is still the king of the social media networks. There are over 235 million Facebook users in the US, and that number is growing daily. Some use it a lot, some just a little, but the bottom […]

Manufactured Housing Tips – Is your website helping you sell more?

Looking at mobile home dealer website

According to Shopify, over 60% of consumers prefer to visit a retail store’s website before they visit them in person. This is the same across all demographics – rural and urban, old and young, men and women, etc. Your website is more often than not the first impression your dealership makes with potential buyers, and […]

Do we even need manufactured housing?

Manufactured Home Community

How’s that for a question? Do home buyers even need the product our industry is offering? Yes, the country needs manufactured housing. Now more than ever. Single family home inventories are at all time lows, and prices are at all time highs. And to add a cherry to that affordable housing crisis sundae, rates are […]