3 reasons your manufactured homes are not selling
If you’re staring at unsold homes and an empty parking lot, you have a problem to solve: Where are all the buyers? Before you start throwing up lender banners, blindly boosting Facebook Marketplace posts, sending mailers to everyone you’ve ever met, hosting fish fries, or any other promotional endeavor, you need to ask yourself “Why?” Why […]
5 tips to sell more manufactured homes on Facebook messenger
Do you do a lot of business on Facebook messenger and other social media messenger platforms? If your answer is “No,” you’re missing out on a lot of sales. Social media messaging platforms—Facebook Messenger especially—are a GREAT source of high-quality, low-cost leads. Just look at some of the performance data from one of our clients […]
Where’s the opportunity for manufactured housing in 2025?
Two of the biggest mistakes I’ve made in business are listening to some people, and not listening to others. I’m sure we all understand not listening to good advice, but how many of you have chosen to listen to bad advice, simply because you didn’t know it was bad? I have, and it affected my business mindset […]
Marketing Budgets and Manufactured Housing
“How much should I spend on marketing?” That is the number one question I get when I talk to community operators and retailers about planning their marketing efforts for the future. And the answer? That’s everyone’s favorite…: ) The answer is: “It depends.” How much you spend depends on how much you want to sell, […]
Sell More Manufactured Homes Online – 5 Tips For More Conversions on Social Media Messenger
Are you turning social media messages into new home sales? If you’re not, you’re missing out on A LOT business. Here at Bild Media, we manage a lot of social media accounts, and every day I see messages turning into appointments and sales. In fact, we have several clients who have dedicated sales people that […]
Social Media Trends – What do they mean for manufactured housing?
First, let’s get this out of the way…😉 If your community or dealership is not on social media, you need to get on there ASAP. As you’ll see from the charts below, nearly 90% of Americans are on one of the social platforms, and that number is only going to go up. Whether it’s TikTok, […]
More marketing, WORSE leads? What’s up with that?
Let’s say you’ve decided to really turn up the volume knob on your marketing. You haven’t done much advertising at all in the past, but you’re ready to give it a shot and jump into the deep end. You’ve read some emails from a marketing company, watched a video of some dude in the mountains […]
How To Turn Web Leads Into Homebuyers
Persistence and Patience Are Key Do you know how many touch points it takes to make an appointment with a web lead? According to Salesforce, the world’s largest CRM software company, it takes an average of 6-8 touch-points to make an appointment with a new lead.Touch points include emails, phone calls, texts, messages, etc. A touch […]
Choosing the BEST photo for your manufactured housing ads (Video)
Do you have some homes you want to market? Not sure which photo you should lead with? Historically, our industry has shied away from using exterior shots of the homes. And while this strategy is understandable, it is not effective. We have to show what we’re selling, and give potential buyers what they’re looking for. […]
7 Tips To Help Your Website Generate More Leads
How’s your website working? Is it helping you sell homes? Do you get 100s of visitors per month? 1000s? Or 10s of thousands even? Do you know? How about your leads? Is that traffic converting to leads, or is everyone just bouncing off your site and going on their merry way down the internet information […]