“How much should I spend on marketing? And where?”
That’s a common question I get, and it’s not an easy one to answer. It’s not that I don’t know the answer. I do. (At least I think I do…) The hard part is that it’s tough to believe the marketer when they’re telling you how much to spend on marketing. : ) So rather […]
AI…is it the secret sauce to creating manufactured housing content❓

Nope…it certainly doesn’t appear to be. But I do understand the temptation to use it. If you’re selling homes, you can either spend a lot of time or money creating a piece of content for your brand, or you can type a prompt into ChatGPT to generate a flyer for your next promo. The traditional […]
5 Traits of Top Manufactured Home Sellers

Here at Bild Media, we’re very fortunate to partner with some of the best manufactured home businesses in the country. From family-owned retailers to national community operators, our clients represent the full spectrum of the industry. Through our relationships, we gain an inside perspective on how the most successful home sellers in the country run […]
How’s your website working? Is it helping you sell homes?

Do you get 100s of visitors per month? 1000s? Or 10s of thousands even? Do you know? How about your leads? Is that traffic converting to leads, or is everyone just bouncing off your site and going on their merry way down the internet information super highway? If you’re reading this and you don’t have […]
The Industry is Moving Up‼️

The manufactured housing industry has come a long way since the housing recession over a decade ago. Just take a look at the numbers—shipments have surged from around 40,000 in 2010 to over 100,000 last year. That’s more than double in just ten years! But… We’ve done even better before. Back in the […]
Sell More Manufactured Homes – 7 Tips To Get More Web Leads 👍

How’s your website working? Is it helping you sell homes?Do you get 100s of visitors per month? 1000s? Or 10s of thousands even? Do you know?How about your leads? Is that traffic converting to leads, or is everyone just bouncing off your site and going on their merry way down the internet information super highway?If […]
22 Manufactured Home Marketing Ideas to Sell More Homes

The manufactured housing industry has come a long way since the housing recession over a decade ago. Just look at the numbers: shipments have surged from around 40,000 in 2010 to over 100,000 last year — more than double in just ten years. But we’ve done even better before. Back in the ’60s, ’70s, and […]
Customer experience stats to help you sell more homes!

“We’re not competitor obsesses, we’re customer obsessed. We start with what the customer needs and we work backwards.” Do you know who said that❓ If you guessed ‘David Finney’, I appreciate the sentiment, but you’d be wrong. ; ) That was Jeff Bezos. And if we’re talking about improving and elevating the customer experience, Amazon […]
Does less selection equal more home sales?

“With so many options to choose from, people find it very difficult to choose at all.” -Barry Schwartz Wait, what? More options are better, right? As it turns out, we all like options, but we don’t like too many options. Too many options make us LESS likely to buy, and MORE likely to have buyers […]
Use these photos to sell more homes!

Think about this for a second… Imagine you’re scrolling through Zillow, looking for that perfect new home. You’ve got the price range selected, your neighborhood picked out, and the perfect combo of bedrooms and amenities.With those filters selected, a handful of homes pop up. The home at the top of the list has a great […]