How Much Should Manufactured Home Dealers Spend on Marketing?

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford Here’s the number one question we hear when we’re discussing marketing: “How much should I spend?” For those of you in the manufacturing housing industry, the answer will most likely surprise you. Companies […]

5 Ways a CRM Can Help You Sell More Mobile Homes

CRM Tips for Mobile Home Dealers

Are you ready to use a CRM to sell more homes? Before we dive into how amazing a CRM is (and they are), let’s quickly go over what it actually is. CRM stands for Customer Relationship Management. And it does exactly what it sounds like – it helps you manage your customer relationships. Think of […]

5 Google Review Statistics for Mobile Home Dealers

Google review tips for mobile home dealers

1. 82% of consumers read reviews for local businesses, including 93% of people aged 35-54. Statistic from Bright Local Reviews matter, and your buyers are looking at yours. Make sure that you’re actively asking your buyers to leave a review. Whether it’s in an email, a text, or in person, you need to actively getting those […]

Digital Home Buying Experience for Manufactured Homes

Mobile Home Dealer Digital marketing funnel

Is a digital home buying experience possible in the manufactured home industry? Yes. It absolutely is. There are tools available today that allow a retailer to generate a lead, show a home, help the customer coordinate the financing of a home, and close the purchase without the customer ever setting foot in the store. In […]

Guide to Engaging Manufactured Housing Facebook Posts

Facebook Posting guide for manufactured housing retailers

Getting Started So you’re ready to get active on Facebook. Awesome! 75% of the population has a Facebook account, so you will definitely find manufactured housing buyers there. Social Media is how most modern businesses communicate with their potential customers, so you’re making the right decision by deciding to get more engaged on the platform. […]

Google My Business for the Manufactured Housing Retailer

Google my business for mobile home dealers

Do you remember the Yellow Pages? If you weren’t in the Yellow Pages in the ’90s, then customers couldn’t find you. Google My Business is very similar in that you MUST have a listing to be found in the 21st century. And the best part? It’s 100% free. A good Google My Business profile will […]

Manufactured Housing HMDA Data Summary

Did you know that lenders are required to record key points of information about all their borrowers and applicants, and report that to the federal government? And did you also know that for the past few years, the federal government has made much of that data available to the public?  If you didn’t, we’ve got […]

How Much Should Retailers Spend on Marketing?

Before we dive into this, we want to stress that this is NOT a sales pitch for Bild Media or any other marketing agency. This is a question we hear almost daily, so we felt it would be beneficial for manufactured home retailers and manufacturers to read. The simple answer is, well…simple. The answer is […]

Manufactured Housing Terms and Trends on Google

Google search trends for manufactured home retailers

Have you ever gone a day without jumping on Google? Have you even gone a waking hour or two without getting on Google? Google is just as much a part of our lives as anything we do. We rely on it for directions, recipes, reviews, business research, personal research, and much, much more. In fact, […]

9 Marketing Statistics for Manufactured Home Retailers

Digital Marketing Stats for Manufactured Home Dealers

1. 1,700,000,000 Websites There are 1.7 billion websites on the internet, according to Statista. That’s a WHOLE lot. And all those sites mean that there is a lot of competition for digital real estate. This means your site needs to look good, and it needs to function well. And remember, your website is a tool […]