Need and Demand – We’ve got one, but where’s the other?
“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is […]
5 Most Common Marketing Mistakes in Manufactured Housing
See that? That’s me checking the list of mistakes I’ve made in business. I bet your list is long too. Why? Because it has to be. We can read all the emails, go to all the seminars, collect all the books, get all the education, but at the end of the day, sometimes business owners […]
The key to selling more manufactured homes than your competition in 2024
There’s a sales method to ensure you outsell the competition, and it has nothing to do with digital marketing… Here’s the key to outselling your competition in 2024. Are you ready for this? I hope you’re sitting down… It’s people. Human interaction, conversation, and relationships sell homes. Not Facebook. Not Google. And not a fancy […]
Manufactured Home Dealers #1 Competitor
It’s time for a new manufactured housing video! Do you know who your biggest competitor is? Is it the sales center down the road? Or is it a corporate store? Maybe it’s realtors or site built construction? No, it’s someone else. A big business that competes with everyone, with endless resources and a brand recognizable […]
Using Google Business Profile to Boost Local SEO
Using Google Business Profile to Boost Local SEO At Your Manufactured Home Dealership Do you want to get more traffic to your sales center’s website, get more leads, and sell more homes? Of course you do! We’re all in this to sell more, right? Watch the video below to see how to optimize your Google […]
New Video – 3 Marketing Tips for a Down Market
It’s time for a new manufactured housing video! Well….we’ve taken the plunge. We’re venturing into the video world. And what better topic to start with than a few quick tips to help you market your homes is a down market? We spend a lot of time talking to retailers on the phone, and the topic […]
How To Turn Web Leads Into Happy Manufactured Home Owners
Persistence and Patience Are Your Best Friends Do you know how many touch points it takes to make an appointment with a web lead? According to Salesforce, the world’s largest CRM software company, it takes 6-8 touch-points to make an appointment with a new lead. Touch points include emails, phone calls, messages, etc. Basically, they […]
How to create your best Facebook post in 5 easy steps
Facebook is still #1… It may be facing some stiff competition in the social media space, but Facebook is still the king of the social media networks. There are over 235 million Facebook users in the US, and that number is growing daily. Some use it a lot, some just a little, but the bottom […]
Manufactured Housing Tips – Is your website helping you sell more?
According to Shopify, over 60% of consumers prefer to visit a retail store’s website before they visit them in person. This is the same across all demographics – rural and urban, old and young, men and women, etc. Your website is more often than not the first impression your dealership makes with potential buyers, and […]
Do we even need manufactured housing?
How’s that for a question? Do home buyers even need the product our industry is offering? Yes, the country needs manufactured housing. Now more than ever. Single family home inventories are at all time lows, and prices are at all time highs. And to add a cherry to that affordable housing crisis sundae, rates are […]